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Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

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Alex
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Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Post by Alex on Wed 30 May 2012, 6:16 pm

By Greg Sterling on 30th May 2012

When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. Well, today is that day.

Google Places pages have been entirely replaced by new Google+ Local pages. As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. It’s a dramatic change (for the better) though it will undoubtedly disorient some users and business owners.

(See our related Google+ specific coverage, New Google+ Local Tab Unveiled, Will Replace Google Places, at Marketing Land.)

A Range Of Changes Implemented

Here’s a brief overview of what’s new and what’s changing:

  • The substitution of the new Google+ Local pages (as mentioned) for Google Places pages
  • The appearance of a “Local” tab within Google+
  • The integration and free availability of Zagat reviews (its entire archive across categories)
  • The integration of Google+ Local pages across Google properties (search, Maps, mobile)
  • Integration of a circles filter to find reviews/recommendations from friends/family/colleagues

Static Places now give way to more dynamic Google+ Local pages. Google’s star ratings are also being replaced by the Zagat 30-point rating scale (for user reviews as well).

Full story at SearchEngineLand.com


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