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Big Brands Buy Into Online .tel Directory Listing

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FrankW.
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Big Brands Buy Into Online .tel Directory Listing

Post by FrankW. on Sat 13 Jul 2013, 12:17 pm

From December 15, 2008: http://www.newswire.ca/en/story/374949/big-brands-buy-into-online-tel-directory-listing

NEW YORK, Dec. 15 /CNW/ - Telnic Limited (http://www.telnic.org), the
Registry Operator for the new .tel top level domain-driven directory service,
announced today that it had received thousands of applications from leading
brands for the new, mobile-optimized contacts directory on the internet within
the first hours of opening registration period for trademark owners.
   "We're delighted to see applications from such a breadth of businesses
and categories worldwide," said Khashayar Mahdavi, CEO of Telnic. "Trademark
owners have obviously got the message that .tel is a huge departure from
.com-type domains that host web content and is instead an innovative platform
for communications."
   Within the first minute of Sunrise (the two-month period for trademark
holders to apply for their .tel domains), Google, Apple, Microsoft, News
Corporation, MySpace, Amex, BP, FedEx, Virgin, Sony, Gap, Visa, McDonalds,
Orange, MTV, Dell, Coca-Cola, Vodafone, Honda, Intel, BlackBerry, P&G,
Starbucks, Subway, Johnson & Johnson, Dominos, Cisco, Unilever, Best Buy,
British Airways and Victoria's Secret amongst others had all applied for their
.tel domains. Other applications included:

   -  Prestige Brands: Jimmy Choo, Ferrari, Maserati, Versace, Tiffany & Co,
      Porsche, Lamborghini, Davos-Klosters, St. Moritz, Marks & Spencer,
      Bose, Hermes, Patek Philippe, DeBeers, Rolex, BMW, Orient Express,
      Ugg, Christian Dior, Faberge

   -  Consulting: Accenture, BCG, Arthur D Little, Deloitte & Touche, KPMG,
      Mazars

   -  Banking, Insurance & Professional Services: HSBC, Allianz, Barclays
      Wealth, Citi Bank, Charles Schwab, Standard Chartered, Schroders,
      Prudential, Sun Life, ING Bank, ANZ Bank, Santander, HBOS,
      NS&I/Premium Bonds, BBVA Group, ABN Amro, Halifax, Standard Life,
      Fidelity

   -  Hospitality: Marriott, InterHotel, Ritz-Carlton, Hard Rock Cafe,
      Sofitel, Diners Club International, Novotel, Renaissance Hotels

   -  Energy: Ashland, Castrol, Conoco, ELF, Total, Esso, National Grid, BP

   -  Health & Pharmaceutical: Novartis, Astra-Zeneca, Baxter, BMA, Boston
      Scientific, Philips, Merck, Molnlycke

   -  Airlines, Aerospace & Aviation: Airbus, BAE Systems, Fokker, Virgin
      Atlantic, Air China, Airmiles, ATAG, British Airways, EasyJet, KLM,
      Japan Airlines,

   -  Media: BBC, Sony Pictures, Financial Times, Le Figaro, The Economist,
      Freemantle Media, Les, Echos, Pop Idol, The X Factor, Star Academy,
      Bloomberg, Viacom, VH1, News Corporation, Comedy Central, Showtime,
      IDG, CBS News, CNET, Forbes, CNN, Sky News, 20th Century Fox,
      Discovery Channel, Thomson, Nielsen, Film4

   -  Sports & Games: New York Yankees, Boston Red Sox, Texas Rangers, World
      Series, Hasbro, Daytona

   -  Information & Online Services: Yellow Pages, Lastminute.com, Pages
      Jaunes, Pages Blanches, Enterprise Rent-a-Car, Ticketmaster, National
      Car Rental, Easy Rent a Car, EbookersTrademark owners only have until
      February 2nd 2009 to register their
      trademarks for .tel domains in this protected period, after which time the
      ICANN-approved Universal Dispute Resolution Process (UDRP) will enable brand
      owners which have not protected their trademarks to re-gain them. This can
      however be a long and costly process.

      Final numbers for .tel domains in Sunrise will be released after the
      period has closed, as applications need to be validated by third party
      validation agent, Deloitte, prior to being awarded to the applicants, to make
      sure that the trademark being applied for is legitimately held.

   About Telnic Limited

   Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please visit
http://www.telnic.org. .tel will launch to trademark holders on December 3,
2008 and everyone else on February 3, 2009.

Very interesting to see how these brands use .tel 5 years after this news.
Is there only one using its .tel actively?
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Toptel
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Re: Big Brands Buy Into Online .tel Directory Listing

Post by Toptel on Sat 13 Jul 2013, 12:47 pm

No offense, but it this the directory they are talking about?
www.Telpages.com
It's like Google without features and without meaningful search results.
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mikeseaton
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Re: Big Brands Buy Into Online .tel Directory Listing

Post by mikeseaton on Sat 13 Jul 2013, 2:00 pm

I just don't understand how Telnic can keep this page up on their web site
- http://telnic.org/tour-global-directory.html

This page implies that TelPages is a Global Directory !

It shouldn't really be necessary for me to "state the bleedin' obvious" as John Cleese of Monty Python and Fawlty Towers fame would say !

Global = broken down by Country !

Directory = structured by Category !

TelPages is Neither !

http://MikeSeaton.tel


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ricardovazmonteiro
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Re: Big Brands Buy Into Online .tel Directory Listing

Post by ricardovazmonteiro on Mon 15 Jul 2013, 3:30 pm

I noticed that most of the .tel domain names from leading brands do not show any contact information anymore... just visit: versase.tel, ferrari.tel and so on... (if they are already registered ?!?)
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Toptel
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Re: Big Brands Buy Into Online .tel Directory Listing

Post by Toptel on Mon 15 Jul 2013, 4:02 pm

ricardovazmonteiro wrote:I noticed that most of the .tel domain names from leading brands do not show any contact information anymore... just visit: versase.tel, ferrari.tel and so on... (if they are already registered ?!?)
Big companies bought their domains only as a defensive domain registration to protect their brands, but nobody is using it because of following reasons:

  • Bad SEO
  • Bad design
  • Bad reputation
  • Low awareness level
  • Total inflexibility
  • Ignoring all customer wishes
  • No advantages by using a .tel
  • No development by the operator or others

I don't know if .tel hasn't started yet or if .tel has come to an end already.
At this moment it doesn't look good!

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Re: Big Brands Buy Into Online .tel Directory Listing

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