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Apple to battle with Google for mobile ads


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Apple to battle with Google for mobile ads

Post by Telnic on Tue 30 Dec 2014, 1:15 pm

mactel04-20-2010 10:06 PM

Apple to battle with Google for mobile ads
[size=32]Apple to battle with Google for mobile ads

The money is in .Tel adverts, too...


Andres Kello

Published on 04-10-2010 08:20 AM

Apple launched a war with Google over mobile advertising revenues on Thursday as it announced its own iAd network for the iPhone. The move challenges its Silicon Valley rival's core business model and its plans to expand into mobile devices.

Steve Jobs, Apple chief executive, said that Google's search-based advertisements were not the future for mobile devices because users tended to spend their time inside "apps" rather than browsing the web.

"On a mobile device, search is not where it's at, not like on the desktop," he said. "They're using apps to get to data on the internet, not generalised search."

Apple will launch its iAd network on the iPhone, iPod touch and iPad later this year. In February, the iPhone and iPod touch accounted for 40 per cent of the mobile ads served up by one of the biggest ad networks, AdMob -- a sign of the dominance of Apple's software platform in the mobile ad market.

Under the new ad network -- part of a 4.0 upgrade to the operating system on Apple's mobile devices -- Apple would host adverts within apps and pass on 60 per cent of the revenues to their developers.

Tension has been growing between Apple and Google since the latter has gained a foothold in the mobile phone market by developing its Android operating system for rival handset makers.

Google announced the acquisition of the AdMob network in November for $750m, but the Federal Trade Commission has been scrutinising the deal.

Mr Jobs said Apple had tried to buy AdMob as well but "Google came in and snatched them from us because they didn't want us to have it".

Apple bought the Quattro Wireless mobile ad network in January for a reported $300m instead.

Read more: http://edition.cnn.com/2010/BUSINESS...ex.html?hpt=T2


Undermoose04-21-2010 03:44 PM

How do you see .Tel in this picture?

mactel04-21-2010 03:59 PM

I have no view, neither a picture, yet. It was only a guess, because we are able to put custom adverts on each .tel domain and .tel subdomain, which are quite a lot. And they will most likely be able to be viewed on a smart phone, soon.
So, that's, what I mean...
But it seems to be a no-breaner...: And you just will have to figure out, how to do bulk advertising, and how to optimise your advertising administration, for mass and profitable advertising on your .tel's.

Again, as me and Louis have stated before: Custom ads will be far more profitable than Google AdSense adverts. Which is another no-brainer fact.

With Advertising within .tel, there is still a lot to do to develope. We are just at the beginning...
But still worthy to follow what is going on with advertisements on mobile phone screens. Ask any financial analyst, and he will predict, that the big money all lies in mobile communication usage and advertising.

Once you are familiar with setting up your own custom .tel adverts (forget about AdSense, later, if was fun, and looks cool, but you stay / remain "pennyless"...), you will be able to get a portion / piece of that so profitable sector of the market. And it will grow steadily and fast.
And there is a lot of money in the future. 
Stop making Google rich, get rich your self!...

Get wealthy: You got .Tel!


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