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Simplifying Complexity

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Alex
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Simplifying Complexity

Post by Alex on Thu 28 Jun 2012, 6:18 am

As a team, we’ve spent a lot of time thinking about simplicity over the past few years. It’s an incredibly powerful thing, and also incredibly difficult to achieve when you’re trying to overlay it on to technology.

Simplicity has a huge impact when it comes to changes in people’s lifestyles. Automating and subsequently simplifying processes such as vacuum cleaning, dish and clothes washing, all helped in bringing about huge social change. The simplification of online telephony services now enables people across the world to talk for free and also see each other through video calling, making the world a smaller place. Simplifying the use of computers through desktop PCs now to smart phones enables huge leaps in productivity, innovation and wealth creation.

Hugely powerful but strangely complicated

Some things however which have massive potential still remain fixed in a cycle of complexity. Take the purchase and use domain names for example. Domain names are an incredibly powerful and simple concept, providing the ability to have a name space on the internet that you control and manage; and yet, they remain complex to use, expensive to get value from and slow to adopt by the majority of the population.

Verisign, the company behind the .com domain name, recently announced that it had exceeded 100 million concurrent registrations for the first time since the extension was launched just over 25 years ago. But looking at their report from last year, there are some interesting statistics.

Of the just over 100 million .com domains that are registered, the majority are either not in use or are ‘parked’ (i.e. for sale page or under construction).

Imagine this kind of scenario in any other industry. Imagine you bought a smart phone and never switched it on. Or you rented office space but never used it. Or bought ad space in magazines your customers read but left the space itself blank.

With over 7 billion people in the world, why is there only a total of 225 million domain names registered after 25 years?

Complexity built in by design

Domain names are incredibly powerful tools to help you get found online and in search engines. Everyone doing business today or looking for a job should be out there on their own page with an address they can own and control. And yet, this isn’t happening, due to the sheer complexity of buying and building out a site on a domain name. Because of that, a vast number of the population have no idea how incredibly powerful and life-changing owning a domain name can be.

The issue is that, by design, the purchase and use of domain names is incredibly complex. The whole system was originally designed for and used by the technically literate who still find no issue with the process, the ability for the 99% of us without that kind of skill level to tap into this power is almost non-existent. It is important that this industry democratizes itself in order to help the layman be able to register and use domain names in a simple, transparent and cost-effective way.

Holding back social and economic progress

Holding back progress is a huge barrier to social mobility and economic progress. These types of issues can and have been quantified. Here in the UK for example, in 2009, Price Waterhouse was commissioned to publish an independent report on the impact that accessing the internet had on education and employment. It found that if the 1.6 million children who live in families which do not use the internet got online at home, it could boost their total lifetime earnings by over £10 billion.

We believe that if people were able to own and utilize their own domain name, the ability to generate income, employment and make the world a more connected space would have far more impact globally than the figures outlined in the Price Waterhouse report.

We believe that companies should not hold back progress for the sake of maintaining revenue when it comes to the powerful opportunity to help small businesses around the world perform to their best abilities. We believe that the market is ripe for innovation and that domain names are going to go through a revolution in simplicity.

We believe the world has yet to see the true value that can be created for professionals and small businesses, in terms of new revenue generation gained from being found online, because they own their own domain name. We’re hoping that the drive we have for simplicity will resonate with those so frustrated in trying to get a domain name and will inspire those that never even contemplated what a domain name might do for them.

At Telnames, we’re hoping to be one of the companies that drives this simplicity through into the market, as we understand that, whilst usage has changed, the requirement to be found is still imperative for job seekers and small businesses alike. Our simple and affordable solution requires no technical ability; if you can type and press buttons, you can buy, populate and manage your own .tel name and be accessible globally by any type of device with a browser.

With 6 billion mobile phone subscribers in the world, we think a lot of people could benefit from our simple solution, which we will continue to refine until it is as simple as it can possibly be.

Source: Telnames (see here).


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Rambo
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Re: Simplifying Complexity

Post by Rambo on Thu 28 Jun 2012, 8:12 am

TelTalk wrote:our simple solution, which we will continue to refine until it is as simple as it can possibly be.
That sounds great! Will it be possible in the future to add extended company profiles, product descriptions, a curriculum vitae, blog entries and flexible adjustment of components into .tel?
Because then it could compete with other websites, too!
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mikeseaton
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Re: Simplifying Complexity

Post by mikeseaton on Thu 28 Jun 2012, 9:01 am

TelTalk wrote:With 6 billion mobile phone subscribers in the world, we think a lot of people could benefit from our simple solution, which we will continue to refine until it is as simple as it can possibly be.
Interesting article by Telnames - it's pretty clear that Telnames won't be adding subdomains as a "power-user" option then !

http://MikeSeaton.tel

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Re: Simplifying Complexity

Post by Alex on Thu 28 Jun 2012, 9:04 am

mikeseaton wrote:it's pretty clear that Telnames won't be adding subdomains as a "power-user" option then !
For me it's not so sure:

Instead I believe it was too complicated to integrate subdomains into the new control panel easily - why Telnames decided to skip this feature.

But that doesn't mean it can't follow later!

PS: In my opinion the word simple would refer more to the handling of the product than to the richness of its features.


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fustachio.tel
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Re: Simplifying Complexity

Post by fustachio.tel on Thu 28 Jun 2012, 4:26 pm

I'll have to read this again but:
..
A person only needs to upload a CV as a .doc document or .xml and have the CP strip it out and store it for transfer, they're usually formated correctly anyway with headers etc, but theres plenty of people who can't write good ones so I'm sure theres an opportunity for a 3rd party to write a simple input page.
..
Telnames and regular proxy all ready have the back up and import via .xml so it's no stretch to recode that process to store a CV in the most basic form, and CV's are usualy only worth 5 years worth of data? so 5 lines of where you used to work and what you did, a few dates and other data can be taken from existing records all ready stored in the domain.
..
Just a case of putting in a flag that an api will publish X/Y existing record for X/Y section on a data resume.
..
Or it can be striped from Facebook or from linkedin which would be more likely an easy thing to do via oath/openid api. but simple is better.

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