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Market Today’s Puck, Not Where It’s Going


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Market Today’s Puck, Not Where It’s Going

Post by Telnic on Tue 30 Dec 2014, 4:53 pm

Cedric08-22-2011 04:03 AM

Market Today’s Puck, Not Where It’s Going
Just read through a TechBlog article titled: 10 Marketing Lessons for Early-Stage Tech Startups

Link: http://www.bothsidesofthetable.com/2...stage-startup/

Here's a section of that post:
3. Market Today’s Puck, Not Where It’s Going

It is a big mistake to tell too many people where you’re heading. I call this “marketing futures.” Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. The buying cycles are often 3-6 months so you want to put your best future foot forward. But don’t let this information get out into the general press and don’t market more than a few months out.

For early-stage consumer companies I would be careful not to market futures at all.

We all know that much of early-stage technology startup success comes from execution and often what you’re working on today will be rolled out more seriously over the next several months. So I recommend that companies talk in detail about the puck at their feet but avoid talking about where the puck is going. While all your competitors are trying to copy your model, you’re already on to the next thing on your engineering team.

Nobody seems more disciplined at this tight-lipped future marketing than Apple and you can see how it has served them.

That's may why we got few from telnic.

tel4rent08-22-2011 08:31 AM

Good one Cedric

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