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Suitable advertising budget for a successful product

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Alex
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Suitable advertising budget for a successful product

Post by Alex on Sat 04 Aug 2012, 9:50 am

Apple spent the following amounts for advertisement in 2011:

  • $228.6 million for the iPhone
  • $307.7 million for the iPad

(All numbers only for the USA!)

What do you think: Would Apple be so successful without these spending?

As you can see with enduring market presence, the marketing budget has been increased dramatically:



Source: CNet

When we compare this with Telnic no data are known about their budget for marketing, but from the past activities we know the budget decreased constantly every year after product launch in 2009.

In 2012 Telnic canceled even the last activities for marketing, so currently the budget amounts to $0.


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Telminator
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Re: Suitable advertising budget for a successful product

Post by Telminator on Sat 04 Aug 2012, 1:16 pm

TelTalk wrote:In 2012 Telnic canceled even the last activities for marketing, so currently the budget amounts to $0.
While no marketing for Telnic exists, a little bit of marketing we see with the blog on Tumblr for Telnames. But they don't spend any money for it, because this blog is for free.
Even more interesting Telnic (with no marketing at all) has about 100 registrations per day, but Telnames (with some marketing) has only 10 registrations per day!
These numbers show clearly sales can't improve without any advertisement.
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Tel
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Re: Suitable advertising budget for a successful product

Post by Tel on Sat 04 Aug 2012, 2:06 pm

Telminator wrote:Even more interesting Telnic (with no marketing at all) has about 100 registrations per day, but Telnames (with some marketing) has only 10 registrations per day!
There is a very clear classification for TLDs:
Unsuccessful TLDs with a theoretical potential for the future have about 100 new domains per day, e. g. .name, .asia, .pro and .tel
Complete useless TLDs without any perspective for the future show about 0 new domains per day, e. g. .xxx and .travel
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mikeseaton
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Re: Suitable advertising budget for a successful product

Post by mikeseaton on Sun 05 Aug 2012, 7:53 am

Attention, Interest, Desire, Action - the classic AIDA marketing phases !

If you don't get "Joe Public's" Attention, how can you expect him to move on to take the desired Action and register a .tel domain ?

This is basic stuff !

http://MikeSeaton.tel

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