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Few good quotes


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Few good quotes

Post by Telnic on Fri 02 Jan 2015, 11:58 am

marimax10-05-2011 03:29 PM

Few good quotes
From the GeoPublishers Conference:

" Being able to discuss how user behavior is moving online and how many hotels are removing phone books from their rooms highlights the benefit of directory listings on your premium brand geodomain websites."

"While most of your traffic is coming from the web browsers of desktop or laptop computers today, it’s going to shift. Paul Wagner, CEO of Forkfly – an online service offering coupons and discounts from restaurants and other businesses to publishers, noted that “30 percent of site traffic is mobile, and it’s going to increase to 50 percent within the next two years.” If you’re not thinking about reformatting content for the small screen – with larger fonts and smaller graphics – your readers are going to be disgruntled. But don’t stop there. Wagner also suggested making sure you stay abreast of Facebook, push notifications on apps, QR (quick response) codes, NFC (near field communication) and any other technologies that could impact your advertising customers."

" Gordon Borrell’s presentation showed that tens of billions of dollars of local advertising currently spent on Yellow Pages and Direct Mailing is up for grabs as those advertising dollars migrate to the web, and capturing those advertisers should be a focus of geo-developers. Small business owners are even more confused by the rapid changes in the ad marketplace than we are, so we can add value by consulting with them and showing them how to use new media to their advantage."

"A major theme was the rise of mobile and mobile advertising. Paul Wagner of ForkFly.com demonstrated the ability of html5 to push apps directly to smart phones (bypassing the iTunes store), and the advertising value of being able to push messages through your own branded app directly to your visitor base. The underlying message is to make your sites mobile friendly."

Mark Kolb (Kprobe)10-05-2011 03:52 PM

All good news. Tel can take advantage of this trend as can small business. Also why I am writing new apps in HTML5.


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