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Winning new business: Telnames

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Alex
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Winning new business: Telnames

Post by Alex on Wed 15 Aug 2012, 4:56 am

Our aim is to make it simple, quick and affordable for small businesses to get their own online space

Ian Bowen-Morris on 13th August 2012

Our aim is to make it simple, quick and affordable for small businesses to get their own online space. There is a significant mis-match between the number of businesses that don't have a mobile-ready website (around four out of five) and the huge growth in mobile internet usage on smartphones (well over 50% of UK phone users).

In May, we launched our services at the Business Startup Show, which provided a strong platform to reach tens of thousands of attendees, exhibitors and media, both at the event and subsequently through their online channels.

Since launching our new service, we have been working with specific SME media partners and generating editorial as well as running reader offers. We've also been running targeted ads on social networks, while investing in direct and email campaigns to owner managers and SMEs.

All of our "new business" that we have won has come from this clear and specific strategy with hundreds of SMEs signing up and "self-serving" online. It's the innovation and simplicity of the "self-serve" online model which has been the cornerstone of our success.

The ease and simplicity has really appealed to professionals, trades and manufacturing companies alike, with owners recommending Telnames to their colleagues and friends by word of mouth and through social media. A growing selection of just some of our customers can be found on Pinterest, which is also driving many visits to our website.

Source: The Guardian


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