WWW . TEL . COMMUNITY - The .tel domain forum

Welcome to the Tel.community.

You are invited to participate in the growing .tel
community!

To take full advantage of everything offered by
our forum, please log in if you are already a
member or join our community if you're not yet.

The registration at TelTalk.org is free and easy!

Thank you for participation!
WWW . TEL . COMMUNITY - The .tel domain forum

Welcome to the objective forum for .tel domains! Read it first when anything is happening with .tel!

Please join the LIVE CHAT for all REGISTERED members at the bottom of our forum!

MLM SF: Google Co-Keynoters Focus on Optimizing Mobile

Share

Alex
Admin

Location : USA
Gender : Male
Join date : 2012-04-27
Posts : 889 Points : 6025
Reputation : 258
Warning level : 100 %
Comments : I have left TelTalk.org.

Please contact the new forum
owner "tel.community" instead!

MLM SF: Google Co-Keynoters Focus on Optimizing Mobile

Post by Alex on Wed 05 Sep 2012, 6:25 am

By Peter Krasilovsky on 27th June 2012

Google sees great usage and potential for mobile with features such as Google Maps, “which is one of the most popular apps on any phone,” noted Surojit Chatterjee, head of mobile search ad products, who was co-keynoting at MLM San Francisco.

Mobile “is an extension of the Web” and can get “better usage than banner ads,” said Chatterjee. But mobile also has many challenges, especially the siloization of apps. Google is working to point users to the right app, he said.

Some opportunities are more obvious. Click to call, for instance, has very strong adoption. It is getting even better as Google integrates more technology that provides better interfaces, better data for execution and better measurement. Chatterjee notes that the average call duration is six or seven minutes long, and provides ample data for measuring sales quality.

Co-keynoter Brendon Kraham, Global Mobile Sales and Product Strategy, noted that “mobile is changing the way that people interact. All mobile is new behavior,” he said. It is especially hyperlocal. Priceline, for instance, said that 65 percent of its people looked for deals within 20 miles, 35 percent within one mile and 85 percent of those searching for a deal with mobile used the deal within one day of a search.

“Discovery is critical,” he said. “If they build it, they will come.” Kraham also said that SMBs risk being left behind. Consumers are 18 months ahead of businesses in their embrace of mobile, he said.

Source: KelseyGroup


___________________________________________________

I have left TelTalk.org. Please contact the new forum owner tel.community instead!

    Current date/time is Wed 22 Nov 2017, 4:26 am