WWW . TEL . COMMUNITY - The .tel domain forum

Welcome to the Tel.community.

You are invited to participate in the growing .tel
community!

To take full advantage of everything offered by
our forum, please log in if you are already a
member or join our community if you're not yet.

The registration at TelTalk.org is free and easy!

Thank you for participation!
WWW . TEL . COMMUNITY - The .tel domain forum

Welcome to the objective forum for .tel domains! Read it first when anything is happening with .tel!

Please join the LIVE CHAT for all REGISTERED members at the bottom of our forum!

Market Positioning of .TEL

Share

Alex
Admin

Location : USA
Gender : Male
Join date : 2012-04-27
Posts : 889 Points : 5931
Reputation : 258
Warning level : 100 %
Comments : I have left TelTalk.org.

Please contact the new forum
owner "tel.community" instead!

Market Positioning of .TEL

Post by Alex on Wed 05 Sep 2012, 7:11 am

The .tel is more than a Top Level Domain. It is an Internet service powered by a Top
Level Domain. This internet service has 3 main components:

1. It integrates all communication solutions such as email, phone, fax, premium
numbers, call centers, IVR systems, vanity numbers and VoIP solutions, under a
single brand-oriented solution -- YourCompany.tel or YourName.tel.

2. It provides an entry into a global directory that offers: customer control over
published data and keywords, accessibility from any Internet enabled device,
and searchability by all major search engines.

3. It uses innovative DNS technology that ensures speed of access, live data,
clickable call-to-communicate links, ease of navigation and protection of private
data.

The .tel cannot be measured against other Top Level Domains (TLDs) because it is
fundamentally different. All existing TLDs map domain names to IP addresses. By
contrast, the .tel maps domain names to contact information and keywords stored
directly in the DNS.

As a Top Level Domain, the .tel has a unique purpose that is not in competition with
other TLDs: the ultimate purpose for .tel is communication while the purpose for other
TLDs is reaching content on websites.

However, as an internet service, the .tel may be compared to various other companies.
The following provides a market positioning analysis of .tel for both the corporate and
individual markets.

Corporate Market Positioning

To understand the value offered by .tel to businesses, Table 1 provides a comparative
analysis of existing companies that offer somewhat similar services. While each of these
company types contains some similarities with the .tel, none offer the complete set of
features and benefits of the .tel.

As shown on the vertical axis of Table 1, these companies can be categorized into five
distinct groups:

Directory Services: such as online yellowpage providers
Webpages: specifically the “Contact Us” pages
Local searches provided by global search engines: such as Google Local
Vanity name numbers: such as 1800-Flowers
Voice or SMS based interactive applications: such as interactive voice response
(IVR) systems

As shown on the horizontal axis of Table 1, the benefits and features of the .tel can also
be broken into five distinct groups:

Core Concept – addresses the primary reasons for corporations purchasing a .tel
Value Added Features – addresses additional benefits offered by the .tel
Speed of Access – addresses issues of data volume, download speed and navigation
Search Capabilities – addresses the use of keywords
Cost Benefit Analysis – addresses the cost of .tel versus other services

The corporate comparative table is provided in the PDF file through the link at the bottom.

Individual Market Positioning

To understand the value offered by .tel to individuals, Table 2 provides a comparative
analysis of existing companies that offer somewhat similar services. While each of these
company types contains some similarities with the .tel, none offer the complete set of
features and benefits of the .tel.

As shown on the vertical axis of Table 2, these companies can be categorized into five
distinct groups:

Online Whitepages: such as Yahoo! People Search
Address Books: such as PC-based Outlook or Mobile-based Blackberry address book
Unified Communication Solutions: such as UNYK, Skype and GrandCentral
Professional Community Sites: such as Plaxo
Social and Student Community Sites: such as Facebook

As shown on the horizontal axis of Table 2, the benefits and features of the .tel can also
be broken into five distinct groups:

Core Concept – addresses the primary reasons for corporations purchasing a .tel
Value Added Features – addresses additional benefits offered by the .tel
Speed of Access – addresses issues of data volume, download speed and navigation
Search Capabilities – addresses the use of keywords
Cost Benefit Analysis – addresses the cost of .tel versus other services

The individual comparative table is provided in the PDF file through the following link.

Source: DocStoc


Last edited by TelTalk on Sat 12 Jan 2013, 1:14 pm; edited 1 time in total


___________________________________________________

I have left TelTalk.org. Please contact the new forum owner tel.community instead!
avatar
TelFan
Senior Member
Senior Member

Join date : 2012-05-31
Posts : 297 Points : 8182
Reputation : 83
Warning level : 100 %

Re: Market Positioning of .TEL

Post by TelFan on Sun 09 Sep 2012, 7:59 pm

Wow!
This is the best summary about .tel I have ever read so far! Please keep it secret! If these facts come out, Telnic will be overrun.

    Current date/time is Sun 20 Aug 2017, 9:38 am