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Is your business ready for today’s mobile world?

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Alex
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Is your business ready for today’s mobile world?

Post by Alex on Tue 11 Dec 2012, 2:43 pm

Ian Bowen-Morris, Chief Marketing Officer at Telnames, explains why it pays to have a mobile website

If, like many of us, you’ve got a smartphone, you’ve probably used it to find directions to a shop you couldn’t locate, looked up train times, or Googled the phone number of a local taxi firm. And the chances are that your target customers are doing something similar every single day.

In today’s connected world, consumers have become used to searching for the services they need online. Indeed, according to Google, 95% of smartphone users regularly search for – and, as a result, get in contact with – local service providers online. What’s more, Google’s research reveals that when people use mobile search they tend to take action immediately, with one in five making an instant phone call (source: Google Research, September 2012).

But here’s the shocking part. Google’s research also reveals that less than 10% of small businesses currently have a mobile site. That means that, every day, a vast number of small companies are missing out on a major opportunity to grow their business.

So, what’s the problem? Well, for many small companies and local businesses, it’s all about time, effort, cost and perception. Because many companies think you need a heavyweight site that’s complicated to build and a hassle to maintain.

But, unless you’re selling a lot of stuff online, most people who want to find out about your business probably don’t want much more than your contact information and a basic overview of what you do.

All of which means it’s probably enough to just ‘mobilise’ your ‘contact us’ or ‘about us’ page of your traditional website (if you have one). And if you’re in the restaurant business, for example, you may want to make your menu available too. Or you may want to feature the opening hours of your business, include a map, offer customers the opportunity to follow you on social media, or promote a special offer.

That’s exactly what a new service from Telnames makes possible. In just minutes you can create a mobile-friendly .tel site that looks good and gives people all your essential contact information in one easy-to-view location. Everything is included – a top level domain name to get found in search, a smart page where you can upload all your contact information and a business profile and hosting – for one small annual fee of £14.95. A Telnames.tel site works in parallel with your existing site (if you have one), so you really can have the best of both worlds and ensure that your online presence is covered – whether customers are searching on the move or from their desktop.

Now any small business can create a mobile-friendly website that displays perfectly on a smartphone – making it easy for mobile information searchers to find you and make that all-important call. For some great examples of a number of independent businesses are using the Telnames service, just visit http://www.telnames.com

Source: Telnames


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Re: Is your business ready for today’s mobile world?

Post by TELcp on Tue 11 Dec 2012, 3:25 pm

That is only a small fraction of what .tel can do.
The .tel can be developed to something much more than a SMB website.
Mobile web presence is NOT what .tel was meant to do.

.tel should concentrate only on (tele)communication side, because everyone knows that .tel has its own limits and will NEVER be able to compete with other websites (HTML5) whether mobile or desktop.


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Re: Is your business ready for today’s mobile world?

Post by Sunrise on Tue 11 Dec 2012, 7:56 pm

It's easy to see who understood the concept of .tel!
Telcp pointed out the core problem for .tel.
.tel can't and shouldn't compete with thousands of other TLD.
Telnic has wasted the last 2 years for a useless project at Telnames.
Meanwhile the important development for phone services hasn't happened.

Telnic, please find the right partners and invent something new!
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Re: Is your business ready for today’s mobile world?

Post by Telminator on Tue 11 Dec 2012, 8:16 pm

Sunrise wrote:Telnic, please find the right partners and invent something new!
We can only hope Telnic is still active behind the scenes, even though Telnic refuses speaking with customers and no action is visible since long.
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Re: Is your business ready for today’s mobile world?

Post by mikeseaton on Wed 12 Dec 2012, 9:02 am

For Telcos to be interested in modifying their systems to do a DNS lookup of the phone number from an input .tel domain name (known as Phase 2 of the .tel project) there needs to be CRITICAL MASS - Henri (the guy in charge of technical strategy for Telnic/Telnames) has made this absolutely clear in his posts.

If you still believe Phase 2 is Telnic/Telnames ultimate objective (I'm beginning to have my doubts about this, it was undoubtedly until recently, just not sure whether this has been overtaken by events) then there are only two major questions:

1. What is a realistic total registration figure (bearing in mind that not all .tels are populated with phone numbers, or even populated at all) at which Telnic/Telnames can say they have achieved "critical mass" and approach the Telcos with some credibility ?

2. How the **** do Telnic/Telnames get to this figure in the first place ?

Over to you Kash !

http://MikeSeaton.tel


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Re: Is your business ready for today’s mobile world?

Post by Sunrise on Thu 13 Dec 2012, 2:23 am

Forget about reaching critical mass!
That is not going to happen as Telnic is waiting for:
http://www.teltalk.org/t772-the-key-to-success

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